WE HAVE ONE BEAUTIFUL PLANET
It’s estimated that us humans use 1.7 times* more resources than we should be using, if we want to secure the same quality of life we enjoy for future generations.
Due to growing demands for consumer goods like fashion, sources such as water, minerals and oils are getting scarcer every day, and the competition for land is increasing.
*source: EU Overshoot Day Report: Living Beyond Nature's Limits, 2019, WWF – World Wide Fund For Nature
LESS THAN 1%
… of the materials used to produce clothing are recycled into new clothes, while at the same time, 73% is either incinerated or ends up in landfill.
We need to find ways to use our resources in a smarter way.
*source: Valuing Our Clothes: the cost of UK fashion, 2017, WRAP
OUR DESIRE FOR NEWNESS
… is growing, and each item of clothing is worn less and less before it gets discarded. Clothing is massively underutilized.
By extending the use of an item with just 9 months, it’s possible to save 8% on carbon, 10% on water and 4% on waste per ton of clothing.*
*source: A New Textiles Economy: Redesigning fashion's future, 2017, Ellen MacArthur Foundation