WHY WE CREATED TOMMY FOR LIFE
New is always exciting.
But new gets old, fast - and that's not good for the planet.
Which is why we created Tommy For Life, a fresh take on newness.
It's a step towards a world where we waste nothing and welcome all.
WE HAVE ONE BEAUTIFUL PLANET
It’s estimated that us humans use 1.7 times* more resources than we should be using, if we want to secure the same quality of life we enjoy for future generations.
Due to growing demands for consumer goods like fashion, sources such as water, minerals and oils are getting scarcer every day, and the competition for land is increasing.
*source: EU Overshoot Day Report: Living Beyond Nature's Limits, 2019, WWF – World Wide Fund For Nature
LESS THAN 1%
… of the materials used to produce clothing are recycled into new clothes, while at the same time, 73% is either incinerated or ends up in landfill.
We need to find ways to use our resources in a smarter way.
*source: Valuing Our Clothes: the cost of UK fashion, 2017, WRAP
OUR DESIRE FOR NEWNESS
… is growing, and each item of clothing is worn less and less before it gets discarded. Clothing is massively underutilized.
By extending the use of an item with just 9 months, it’s possible to save 8% on carbon, 10% on water and 4% on waste per ton of clothing.*
*source: A New Textiles Economy: Redesigning fashion's future, 2017, Ellen MacArthur Foundation
THE RENEWAL PROCESS
We believe that Tommy Hilfiger items always have value and the potential for a new life, even if they're well worn.
We clean and repair them, making them good as new, ready to be loved again. Nothing goes to landfill.
Sustainability
At Tommy
At Tommy Hilfiger, we have always believed that with hard work and a positive outlook, anything is possible. So we’re taking action to play a role in creating a future we can all look forward to – by wasting nothing and welcoming all.
DISCOVER TOMMY FOR LIFE
